We partnered with Snap Inc. on their mission to promote Spectacles 3 — a new generation of sunglasses with built-in stereoscopic cameras and AR capabilities for their popular platform Snapchat.
In order to exhibit how imagination and reality can be bridged, Snap selected three creators: Lauren Halsey, a multidisciplinary artist, Reed and Rader, an imaginative director duo, and Viktoria Modesta, a bionic pop artist and creative director, to film and share their stories with Spectacles.
In close collaboration with Snap's creative, marketing and production teams, our goal was to elevate the creators by positioning their content as feature films. We established the look of the campaign by concepting, designing and finishing a set of movie-style posters that invite Snapchatters to step into each creator's world. Intended for out-of-home advertising, retail and print, the posters reach worldwide audiences in Los Angeles, New York, Chicago, Miami, London, Paris, Dubai and more.