TD Bank & Toronto Blue Jays

Grand Slam Contest Ad Campaign

We had the pleasure of collaborating with TD and the Blue Jays on the TD Grand Slam Contest. Our team was behind the vibrant design and animation of the spot, featuring none other than George Springer. We started with the concept of rounding the bases and discovering the prizes at each plate. Our goal was to find a kinetic and energetic way to showcase all of the information in this contest. By using a combination of motion graphic animation and treated footage, we aimed to create a fast-paced and exciting announcement piece. We designed a graphical language that works both for showcasing the prizes and highlighting all the action fans love about baseball. Thanks to TD for this opportunity, and good luck to all the fans who entered this year’s contest. Go, Blue Jays!

INITIAL DESIGN
STORYBOARD